Primus
The Essence of Apalta
It came about at a time when the vision of wine in Chile was very conservative, never moving away from monovarietal wines. That was when our founder - a true visionary - took the best red wines from Chile’s two most emblematic varieties and proceeded to combine them…
From the Latin 'Primus', it means the essential, that which is fundamental, and that is precisely what their wines propose.
A brand that has a story to tell, that has matured and now knows how to distinguish what is truly valuable and most important in a wine. Primus traveled through the Casablanca and Maipo Valleys in its early years, innovating and daring to blend different grape varieties, breaking paradigms, and creating the first blend in its category. This allowed it to explore, learn, taste, and make mistakes, to be in the valley and on the slopes, always seeking and managing to extract the best from each place, from each experiment. Today, already mature, it has come to stay in the Apalta Valley. After many stories and adventures, it has complete certainty of its identity, who it is, and who it wants to be.
Today, it has all the knowledge it needs to achieve the maximum expression of this valley through a respectful winemaking process based on the principles of regenerative organic and biodynamic agriculture. Primus is much more than wines from the Apalta Valley.
Primus wines enhance this place's unique essence, giving freedom and space for the vineyard's full potential to express itself authentically, with minimal human intervention.
Wines that know that the essential lies in its soils allow its grapes to express themselves freely in contact with the unique characteristics of this terroir, resulting in a wine known for its elegance and silkiness, providing an intense and balanced experience on the palate.
Are wines that don't need grand introductions or embellishments because their history and character speak for them.
Primus wines embody the virtues of the soil in which it was made and, at the same time, tell the story of Apalta and what happens in its vineyards.
Those who already know them do not abandon them because they know these wines will never disappoint them.
The grapes for the Primus wines come from the slopes of the property and a special parronal of Cabernet Sauvignon that is more than 80 years old. The grapes are manually harvested and fermented exclusively in open-topped tanks with native yeasts to bring out the maximum potential of each variety. The wine is aged in a mixture of containers - 500-litre foudres and French oak barrels - thus completing its evolution and delivering expressive, highly elegant wines with great balance and freshness.
A brand that has a story to tell, that has matured and now knows how to distinguish what is truly valuable and most important in a wine. Primus traveled through the Casablanca and Maipo Valleys in its early years, innovating and daring to blend different grape varieties, breaking paradigms, and creating the first blend in its category. This allowed it to explore, learn, taste, and make mistakes, to be in the valley and on the slopes, always seeking and managing to extract the best from each place, from each experiment. Today, already mature, it has come to stay in the Apalta Valley. After many stories and adventures, it has complete certainty of its identity, who it is, and who it wants to be.
Today, it has all the knowledge it needs to achieve the maximum expression of this valley through a respectful winemaking process based on the principles of regenerative organic and biodynamic agriculture. Primus is much more than wines from the Apalta Valley.
Primus wines enhance this place's unique essence, giving freedom and space for the vineyard's full potential to express itself authentically, with minimal human intervention.
Wines that know that the essential lies in its soils allow its grapes to express themselves freely in contact with the unique characteristics of this terroir, resulting in a wine known for its elegance and silkiness, providing an intense and balanced experience on the palate.
Are wines that don't need grand introductions or embellishments because their history and character speak for them.
Primus wines embody the virtues of the soil in which it was made and, at the same time, tell the story of Apalta and what happens in its vineyards.
Those who already know them do not abandon them because they know these wines will never disappoint them.
The grapes for the Primus wines come from the slopes of the property and a special parronal of Cabernet Sauvignon that is more than 80 years old. The grapes are manually harvested and fermented exclusively in open-topped tanks with native yeasts to bring out the maximum potential of each variety. The wine is aged in a mixture of containers - 500-litre foudres and French oak barrels - thus completing its evolution and delivering expressive, highly elegant wines with great balance and freshness.
